aspen snow polo
- MKG / Lead Designer
- December 2013, Aspen, Colorado
The World Snow Polo Championship set in Aspen, Colorado is the only global polo competition held in the United States, bringing leading polo players from around the world together to compete for a US title. In 2013, MKG was given the task to overhaul and elevate the championship experience for the players, public, and VIP guests. Inspired by the glamour of snow polo culture and the character of Aspen, we reimagined the spectator and player experiences, creating a program to accommodate the growing popularity of this event. A VIP tent was designed to enrich the viewing experience and grow the excitement for the tournament in the city. The tent’s sophisticated interior, as well as additional bespoke elements like the scoreboard, fence, goalposts, and other equipment, answered the needs of a snow polo tournament set within the parameters of the city with a premium touch. The overall goal with this activation was to elevate the championship and reflect the level of talent and relevance this event has in the polo world. The success of this design is demonstrated by the continued use of these assets by the Aspen Valley Polo Club each year.